Principles of Marketing A1 FA24

BUS 220 Principles of Marketing      3 credit hours

This course helps students to understand and apply the fundamentals of marketing from
a global perspective. The examination of buyer behavior, marketing research, marketing
planning, as well as societal, consumer, and ethical issues of marketing are examined through
readings, experiential exercises, class discussions, and a comprehensive marketing planning
project.

The application deadline is Friday, August 9th. Apply today and see why Brighter Futures Begin at NPRC. For more information, contact the Student Services team at This email address is being protected from spambots. You need JavaScript enabled to view it. or (814) 230-9010.